ELEVATING BRAND EXPERIENCE
Kaay Brand Guidelines
COMPANY
Kaay
ROLE
Brand Designer
EXPERTISE
UI/UX Design
YEAR
2024
About us
Our client, a leading technology company, aimed to revolutionize scheduling processes worldwide by introducing the world's first AI-powered scheduling app
Wthr leverages artificial intelligence to optimize your daily schedule, ensuring maximum productivity and work-life balance. The app seamlessly integrates with your existing calendar and task management tools, using advanced algorithms to prioritize tasks, suggest optimal times for meetings, and provide smart reminders.
Wthr leverages artificial intelligence to optimize your daily schedule, ensuring maximum productivity and work-life balance. The app seamlessly integrates with your existing calendar and task management tools, using advanced algorithms to prioritize tasks, suggest optimal times for meetings, and provide smart reminders.
Wthr leverages artificial intelligence to optimize your daily schedule, ensuring maximum productivity and work-life balance. The app seamlessly integrates with your existing calendar and task management tools, using advanced algorithms to prioritize tasks, suggest optimal times for meetings, and provide smart reminders.
Brand Personality
Timeline
Embrace Change and seek new solutions.
Timeline
Embrace Change and seek new solutions.
Timeline
Embrace Change and seek new solutions.
Timeline
Embrace Change and seek new solutions.
Our client, a leading technology company, aimed to revolutionize scheduling processes worldwide by introducing the world's first AI-powered scheduling app
Wthr leverages artificial intelligence to optimize your daily schedule, ensuring maximum productivity and work-life balance. The app seamlessly integrates with your existing calendar and task management tools, using advanced algorithms to prioritize tasks, suggest optimal times for meetings, and provide smart reminders.
Wthr leverages artificial intelligence to optimize your daily schedule, ensuring maximum productivity and work-life balance. The app seamlessly integrates with your existing calendar and task management tools, using advanced algorithms to prioritize tasks, suggest optimal times for meetings, and provide smart reminders.
About us
Our client, a leading technology company, aimed to revolutionize scheduling processes worldwide by introducing the world's first AI-powered scheduling app
Wthr leverages artificial intelligence to optimize your daily schedule, ensuring maximum productivity and work-life balance. The app seamlessly integrates with your existing calendar and task management tools, using advanced algorithms to prioritize tasks, suggest optimal times for meetings, and provide smart reminders.
Wthr leverages artificial intelligence to optimize your daily schedule, ensuring maximum productivity and work-life balance. The app seamlessly integrates with your existing calendar and task management tools, using advanced algorithms to prioritize tasks, suggest optimal times for meetings, and provide smart reminders.
Primary Lockup
Our client, a leading technology company, aimed to revolutionize scheduling processes worldwide by introducing the world's first AI-powered scheduling app
Wthr leverages artificial intelligence to optimize your daily schedule, ensuring maximum productivity and work-life balance. The app seamlessly integrates with your existing calendar and task management tools, using advanced algorithms to prioritize tasks, suggest optimal times for meetings, and provide smart reminders.
Wthr leverages artificial intelligence to optimize your daily schedule, ensuring maximum productivity and work-life balance. The app seamlessly integrates with your existing calendar and task management tools, using advanced algorithms to prioritize tasks, suggest optimal times for meetings, and provide smart reminders.
8x
8x
2x
24x
6x
x
75" or 50px
MINIMUM SIZE
Our client, a leading technology company, aimed to revolutionize scheduling processes worldwide by introducing the world's first AI-powered scheduling app
Clear Space
Our client, a leading technology company, aimed to revolutionize scheduling processes worldwide by introducing the world's first AI-powered scheduling app
Color Variations
Our client, a leading technology company, aimed to revolutionize scheduling processes worldwide by introducing the world's first AI-powered scheduling app
Icon Only Lockup
Our client, a leading technology company, aimed to revolutionize scheduling processes worldwide by introducing the world's first AI-powered scheduling app
Icon Only Lockup
Our client, a leading technology company, aimed to revolutionize scheduling processes worldwide by introducing the world's first AI-powered scheduling app
The Word Mark
Our client, a leading technology company, aimed to revolutionize scheduling processes worldwide by introducing the world's first AI-powered scheduling app
X
0.25X
0.5X
Logo Misuse
Our client, a leading technology company, aimed to revolutionize scheduling processes worldwide by introducing the world's first AI-powered scheduling app
Our client, a leading technology company,
Our client, a leading technology company,
Our client, a leading technology company,
Our client, a leading technology company,
Our client, a leading technology company,
Our client, a leading technology company,
Our client, a leading technology company,
Our client, a leading technology company,
KAAY
Our client, a leading technology company,
Visual Style
Brand Colors
Our client, a leading technology company, aimed to revolutionize scheduling processes worldwide by introducing the world's first AI-powered scheduling app
Our client, a leading technology company, aimed to revolutionize scheduling processes worldwide by introducing the world's first AI-powered scheduling app
Primary Colors
Our client, a leading technology company, aimed to revolutionize scheduling processes worldwide by introducing the world's first AI-powered scheduling app
Our client, a leading technology company, aimed to revolutionize scheduling processes worldwide by introducing the world's first AI-powered scheduling app
KAAY BLACK
HEX #0E0E0E
RGB 14 14 14
CMYK 0 0 0 95
KAAY GREEN
HEX #BEF84F
RGB 190 248 79
CMYK 23 0 68 3
Secondary Colors
Our client, a leading technology company, aimed to revolutionize scheduling processes worldwide by introducing the world's first AI-powered scheduling app
Our client, a leading technology company, aimed to revolutionize scheduling processes worldwide by introducing the world's first AI-powered scheduling app
KAAY PURPLE
HEX #894FF8
RGB 137 79 248
CMYK 45 68 0 3
KAAY LIGHT BEIGE
HEX #F1F0ED
RGB 241 240 237
CMYK 0 0 2 5
KAAY BEIGE
HEX #DDDAD3
RGB 221 218 211
CMYK 0 15 13
Primary Typeface
Our client, a leading technology company, aimed to revolutionize scheduling processes worldwide by introducing the world's first AI-powered scheduling app
Our client, a leading technology company, aimed to revolutionize scheduling processes worldwide by introducing the world's first AI-powered scheduling app
Inter
Weights
Our client, a leading technology company, aimed to revolutionize scheduling processes worldwide by introducing the world's first AI-powered scheduling app
Our client, a leading technology company, aimed to revolutionize scheduling processes worldwide by introducing the world's first AI-powered scheduling app
Inter Light
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789~!@#$%^&*()_+}{":?<,.';-
Inter Regular
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789~!@#$%^&*()_+}{":?<,.';-
Inter Medium
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789~!@#$%^&*()_+}{":?<,.';-
Inter Bold
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789~!@#$%^&*()_+}{":?<,.';-
Using Type Rules
Our client, a leading technology company, aimed to revolutionize scheduling processes worldwide by introducing the world's first AI-powered scheduling app
Our client, a leading technology company, aimed to revolutionize scheduling processes worldwide by introducing the world's first AI-powered scheduling app
Stay Left-Aligned.
Legibility and clarity are vitally important to great typographical layouts. Since most people read from left to right, we should align our type accordingly. And besides, we’re a little off-center as a brand anyway.
Skip Weights & Double Size
Contrast is the name of the game when it comes to great design. When in doubt, skip a weight when pairing two weights, and double the size between two text elements.
Align X-Heights or Baselines
Whenever you place text next to each other, either align the baselines (the line that the bottom of a lowercase x sits on) or align the x-heights (the top of a lowercase x). This helps align each line visually.
Watch The Rag
When setting paragraphs, keep an eye on the right (ragged) edge. If the rag unintentionally creates a recognizable shape, consider tweaking the language or resizing the container. Also, try to prevent single-word lines (orphans).
Give Things Space, If Needed
Negative space, or the space around elements is vitally important. That being said, if informational elements belong together, move them closer together. Use grouping wisely: just try not to cram too many things in one space!
Keep Line Length Reasonable
It is easy for the user to get lost in long lines of text, and short ones are easily ignored. It’s best to keep lines between 45 and 70 characters long, depending on the size of the font. This will ensure legibility as the font sizes increase or decrease.
Photography
Our client, a leading technology company, aimed to revolutionize scheduling processes worldwide by introducing the world's first AI-powered scheduling app
Grids
Our client, a leading technology company, aimed to revolutionize scheduling processes worldwide by introducing the world's first AI-powered scheduling app
Brand Collaterals
Business Cards
Our client, a leading technology company, aimed to revolutionize scheduling processes worldwide by introducing the world's first AI-powered scheduling app
Wthr leverages artificial intelligence to optimize your daily schedule, ensuring maximum productivity and work-life balance. The app seamlessly integrates with your existing calendar and task management tools, using advanced algorithms to prioritize tasks, suggest optimal times for meetings, and provide smart reminders.
Wthr leverages artificial intelligence to optimize your daily schedule, ensuring maximum productivity and work-life balance. The app seamlessly integrates with your existing calendar and task management tools, using advanced algorithms to prioritize tasks, suggest optimal times for meetings, and provide smart reminders.
Out Of Home
Our client, a leading technology company, aimed to revolutionize scheduling processes worldwide by introducing the world's first AI-powered scheduling app
Wthr leverages artificial intelligence to optimize your daily schedule, ensuring maximum productivity and work-life balance. The app seamlessly integrates with your existing calendar and task management tools, using advanced algorithms to prioritize tasks, suggest optimal times for meetings, and provide smart reminders.
Website design
Our client, a leading technology company, aimed to revolutionize scheduling processes worldwide by introducing the world's first AI-powered scheduling app
Wthr leverages artificial intelligence to optimize your daily schedule, ensuring maximum productivity and work-life balance. The app seamlessly integrates with your existing calendar and task management tools, using advanced algorithms to prioritize tasks, suggest optimal times for meetings, and provide smart reminders.
Brand Partern
Our client, a leading technology company, aimed to revolutionize scheduling processes worldwide by introducing the world's first AI-powered scheduling app
Wthr leverages artificial intelligence to optimize your daily schedule, ensuring maximum productivity and work-life balance. The app seamlessly integrates with your existing calendar and task management tools, using advanced algorithms to prioritize tasks, suggest optimal times for meetings, and provide smart reminders.
Brand what ever
Our client, a leading technology company, aimed to revolutionize scheduling processes worldwide by introducing the world's first AI-powered scheduling app
Wthr leverages artificial intelligence to optimize your daily schedule, ensuring maximum productivity and work-life balance. The app seamlessly integrates with your existing calendar and task management tools, using advanced algorithms to prioritize tasks, suggest optimal times for meetings, and provide smart reminders.
Other Brand Virtuals
Our client, a leading technology company, aimed to revolutionize scheduling processes worldwide by introducing the world's first AI-powered scheduling app