ELEVATING WEB EXPERIENCE
Animating Delight: Designing Coca-Cola’s Oreos Website for an Engaging User Experience
COMPANY
Oreos Cocacola
ROLE
UI/UX Designer
EXPERTISE
Web Design
YEAR
2024
Project Description
The project focused on designing and prototyping a visually stunning, animated website for Coca-Cola’s new product, Oreos. The goal was to create an engaging platform that combined Coca-Cola’s brand essence with the excitement of introducing a new product. The website incorporated modern design trends, cool animations, and a user-friendly interface to captivate the target audience and drive brand engagement.
Timeline
Duration: 6 weeks
Week 1: Research and Planning
Week 2: Ideation and Wireframing
Week 3–4: Design and Prototyping
Week 5: Animation and Interaction Design
Week 6: User Testing and Refinements
Background
Coca-Cola's Oreos were a new and exciting addition to the Coca-Cola brand, aiming to merge the playful indulgence of Oreos with Coca-Cola's iconic flavor. To support the product launch, the company needed a website that was not only visually appealing but also innovative and engaging enough to create buzz.
Key Objectives:
Showcase the new product in a way that aligns with Coca-Cola's branding.
Integrate playful yet sophisticated animations to highlight the product's uniqueness.
Provide an intuitive and seamless user experience to encourage exploration and interaction.
Problems Identified
Brand Integration: Striking the right balance between Coca-Cola’s iconic brand identity and the playful nature of Oreos.
Product Awareness: Effectively communicating the unique selling points of the product while maintaining visual engagement.
User Engagement: Designing animations and interactions that enhance, rather than distract from, the overall experience.
Responsiveness: Ensuring the animations and website design work smoothly across various devices.
Process
Research & Planning
Conducted a deep dive into Coca-Cola’s brand guidelines and Oreos’ existing branding to identify opportunities for a cohesive visual identity. Analyzed competitor websites in the food and beverage industry, focusing on successful product launches and animation usage. Developed user personas representing the target audience: younger consumers and families seeking fun and innovative experiences.
Design & Prototyping
Wireframing: Created wireframes to outline the website’s structure, ensuring a balance between visuals and functionality.
Prototyping: Built an interactive prototype in tools like Figma or Adobe XD to demonstrate key animations and interactions.
Visual Design: Designed a playful yet bold interface that fused Coca-Cola’s red and white color scheme with Oreo-inspired elements like cookie textures and playful typography.
Animation and Interaction Design
Integrated smooth scroll animations, hover effects, and playful transitions to make the website interactive and engaging.
Designed a hero section with animated product visuals, showcasing the Coca-Cola Oreos with dynamic effects such as a rotating cookie and fizzing soda.
Created micro-interactions for buttons and navigation elements to enhance the user experience.
User Testing and Feedback
Conducted usability testing with a small group of users to gather feedback on animations, navigation, and overall aesthetics. Iteratively refined the design to ensure all animations complemented the content and functionality.
Solution
Interactive Hero Section
Designed an immersive hero section featuring animated Coca-Cola Oreos, engaging users upon arrival.
Used scroll-triggered animations to create a dynamic storytelling effect, leading users through the product’s highlights.
Seamless Navigation
Developed an intuitive navigation system with subtle animations that guided users to key sections, such as product details, nutritional information, and purchasing options.
Responsive and Optimized Design
Ensured the website was fully responsive, maintaining smooth animations and functionality across desktops, tablets, and smartphones.
Playful Visual Language
Incorporated Oreo-inspired design elements, such as circular shapes and cookie patterns, blended with Coca-Cola’s bold branding to create a unique visual identity.
Call-to-Action Integration
Strategically placed animated call-to-action buttons encouraging users to explore more or purchase the product.
Results
Enhanced Product Awareness
he animated website successfully captured the excitement of the Coca-Cola Oreos launch, contributing to a 40% increase in brand engagement within the first month.
Positive User Feedback
Users praised the website’s interactive design and animations, with a 30% increase in time spent on the site compared to Coca-Cola’s other product pages.
Seamless User Experience
The responsive design ensured smooth interactions across all devices, resulting in a 20% increase in mobile traffic.
Improved Conversion Rates
The playful yet professional design and well-placed CTAs led to a 25% boost in online purchases.